1. 龐大數目的說法: 為避免繞口,可以使用兩個簡便的方法.
第一種是當詳細數目不是很重要時,可以使用整數來表達,例如
2093002可以用二百萬 two million表達
第二種是以最大的 單位做基準,用小數點的方式來表達.例如
5400000000,five-billion four-hundred million用小數點表達成five-point-four billion
[常用單字]
100 百 hundred
1000 千 thousand
10000 萬 ten thousand
100000 十萬 hundred thousand
1000000 百萬 million
10000000 千萬 ten million
100000000 億 hundred million
1000000000 十億 billion
10000000000 百億 ten billion
100000000000 千億 hundred billion
1000000000000 兆 trillion
[舉例]
1800 eighteen-hundred 一千八百
90000 ninety thousand 九萬
200000 two-hundred thousand 二十萬
85600000 eighty-five-point-six million 八千五百六十萬
7000400000000 seven-trillion four-hundred million 七兆四億
2. 小數點和百分比的說法: 表達資料時,可以採用小數點(decimal)和百分比(percentage)的方式,因 為這樣聽者比較容易掌握.
[舉例]
0.32 zero-point-three-two
0.7% zero-point-seven percent
89% eighty-nine percent
300% three hundred percent
3. 分數與比例的說法: 有時用分數和比例來表達資料反而較百分比易懂.
分數的說法是: 分子以數目表示,分母則以序數表示; 分子若大於1,分母則須加s,例如:
1/2念成 one second或 one half
2/3念成 two-thirds
3/4念成three-quarters
關於複雜的分數,例如 123/456 念成 a (one) hundred twenty-three over four hundred fifty six
說到比例時,若是要表達某個數目中的多少個,有兩種表達方式: out of 或 in, 例如簡報中的five out of eight ( 5:8 ), 或 one in three ( 1:3 ), 而若單純強調幾比幾,則經常用 to
[常用句型]
One in five smokers will get a smoking-related illness. 吸菸者患相關疾病的比例是1:5
[用法舉例]
5/8 five eighths
1/6 a sixth
2/3 two thirds
4:5 four in five
9:10 nine out of ten
10:1 ten to one
1000:1 a thousand to one
[範例]
Most of hair styling salons are full-service shops that have a regular customer base. Taken as a group, the salons have moderate buying power when it comes to beauty products. The money they spend makes up 13.5% of the total yearly sales for the industry.
大部分髮廊都提供全套的服務,也有固定客戶群.整體看來,髮廊在美容用品方面具有相當穩定的購買力,他們購買的費用佔美容用品業營業額的13.5%
And the size of this market? Twenty million people spent five-point four billion U.S. dollars on beauty products last year or two hundred and fifty dollars per capita. Salons accounted for four-hundred million of this total. Breaking the figures down even further, five out of every eight dollars were spent by women. One half of the total was spent by people between the ages of nineteen and thirty-five. The last and most surprising statistic shows that teenagers spend the highest per capita total-at three-hundred twenty-three dollars, this is one-point-three time the total of the young adult market.
那麼這個市場有多大呢?例如去年有2000萬人總共花費54億美金在美容用品上,也就是平均每人消費250美金,而髮廊的消費則占了這個總額中的4億! 把這些數字進一步作分析,我們發現每8元中有5元是女性消費的;而消費總額的1/2是由19~35歲這個年齡層所消費的.最後一項,同時也是最讓人驚訝的統計結果是,十幾歲的少男少女每人每年的消費額竟然最高,金額高達323元,這是青年消費者的1.3倍!
[Key words and phrases]
full-service 全套服務的
full-dress 穿著正式的
regular 固定的,定期的
customer base 基本顧客群
moderate 穩定的,合理的
buying power 購買力
per capita 每人
per capita income 每人的收入
teenagers 13~19歲的青少年
time 倍
three times the size 三倍大
statistic 統計數字
2014年8月13日 星期三
2014年8月5日 星期二
參加旅行團體的自我簡介
1. Hi, everybody. 嗨,大家好.
2. I run a Chinese restaurant in Taipei. 我在台北經營一家中國餐廳.
3. I am so happy to have had the chance to visit this city. 我很高興有此機會參觀這城市.
4. New York is a wonderful city. 紐約是一個美妙的城市.
5. San Francisco is also a charming city. 舊金山也是個迷人的城市.
6. Perhaps a David Restaurant will be built here one day. 也許某天這裡也會蓋一間大衛餐廳.
7. excellent cook 優秀的廚師
8. I am interested in biology, especially in animals. 我對生物,尤其是動物很感興趣.
9. I have been told that it is famous for its bears. 聽別人說它以熊聞名.
10. I hope that if anyone is fortunate enough to see a bear 我希望假如有人幸運地看到熊.
11. I hope he will inform me before hurrying for a safe shelter. 我希望他能在急著找安全避難所之前先通知我.
12. I am majoring in mass communication. 我主修大眾傳播.
13. I am glad to come with you to visit this beautiful town. 我很高興和你們拜訪這美麗城鎮.
14. I know all of you are students from various schools in different States and majoring in various subjects. 我知道妳們都是來自不同州的不同學校的學生,而且主修不同學科.
15. I am sure we can share much knowledge with each other. 我相信我們可以彼此分享很多見聞.
16. Maybe we will become good friends. 也許我們會成為好友.
1. Good morning, everyone. 大家早
2. Though I still don't know much about medicine, I am surprised to see the advanced equipment of the hospital. 雖然我仍然對醫學了解不多,但是我還是驚訝於醫院的先進設備.
3. It appears to be up to world standards. 它顯然已達世界水準.
4. By the way, I hope I can see more surgical instruments because I am very interested in surgery. 對了,我希望我能參觀更多外科儀器,因為我對外科很感興趣.
5. Thank you for your hospitality. 感謝你們的招待.
6. further training 進一步的訓練
7. Those dealing with business and economics. 那些關於商業和經濟方面.
8. I have found that our schedule is quite tight, and I think it means that there will be many places to see and many things to learn. 我發現我們的行程很緊湊,這意味要看的地方很多,也有很多東西要學.
9. I hope I can do further research with you and exchange what I have gained with you. 我希望我能和你們做進一步研究,交換彼此的心得.
2. I run a Chinese restaurant in Taipei. 我在台北經營一家中國餐廳.
3. I am so happy to have had the chance to visit this city. 我很高興有此機會參觀這城市.
4. New York is a wonderful city. 紐約是一個美妙的城市.
5. San Francisco is also a charming city. 舊金山也是個迷人的城市.
6. Perhaps a David Restaurant will be built here one day. 也許某天這裡也會蓋一間大衛餐廳.
7. excellent cook 優秀的廚師
8. I am interested in biology, especially in animals. 我對生物,尤其是動物很感興趣.
9. I have been told that it is famous for its bears. 聽別人說它以熊聞名.
10. I hope that if anyone is fortunate enough to see a bear 我希望假如有人幸運地看到熊.
11. I hope he will inform me before hurrying for a safe shelter. 我希望他能在急著找安全避難所之前先通知我.
12. I am majoring in mass communication. 我主修大眾傳播.
13. I am glad to come with you to visit this beautiful town. 我很高興和你們拜訪這美麗城鎮.
14. I know all of you are students from various schools in different States and majoring in various subjects. 我知道妳們都是來自不同州的不同學校的學生,而且主修不同學科.
15. I am sure we can share much knowledge with each other. 我相信我們可以彼此分享很多見聞.
16. Maybe we will become good friends. 也許我們會成為好友.
1. Good morning, everyone. 大家早
2. Though I still don't know much about medicine, I am surprised to see the advanced equipment of the hospital. 雖然我仍然對醫學了解不多,但是我還是驚訝於醫院的先進設備.
3. It appears to be up to world standards. 它顯然已達世界水準.
4. By the way, I hope I can see more surgical instruments because I am very interested in surgery. 對了,我希望我能參觀更多外科儀器,因為我對外科很感興趣.
5. Thank you for your hospitality. 感謝你們的招待.
6. further training 進一步的訓練
7. Those dealing with business and economics. 那些關於商業和經濟方面.
8. I have found that our schedule is quite tight, and I think it means that there will be many places to see and many things to learn. 我發現我們的行程很緊湊,這意味要看的地方很多,也有很多東西要學.
9. I hope I can do further research with you and exchange what I have gained with you. 我希望我能和你們做進一步研究,交換彼此的心得.
2014年8月4日 星期一
參加聯誼時的自我介紹
Good morning, ladies and gentlemen.
I am Louis Chen. I come from Taiwan, the Republic of China, and I am a salary man at Panasonic.
My favorite pastime is listening to music,especially classic music.
I am majoring in computer technology.
I am so glad I could be with you. I hope everybody has a good time. Thank you.
[Key word]
1. pastime 消遣
Good afternoon. My name is Louis Chen. My family consists of my wife, son and myself. I am 43 years old. At present I am working at Panasonic, in charge of project manager.
My hobbies are reading books and traveling, which I find very interesting. I can drive a car and also enjoy playing a electric piano. Since I am the eldest child in my family, I am quite independent and now I can support myself. I deeply believe that I can succeed in the future.
[Key word]
1. consist of 組成
2. in charge of 負責
3. electric piano 電子琴
4. eldest child 長子
5. independent 獨立
6. at present 目前
[words]
1. curious 好奇的
2. appreciate 欣賞
3. in particular 尤其是
4. Good afternoon, fellow friends. 午安,朋友們.
5. Having been deeply influenced by my family. 我深受家庭影響.
6. I love cleanliness very much. 我非常愛乾淨.
7. I am the kind of person who is easily moved and somewhat of a perfectionist, even in small things. 我是個易受感動的人,而且有點完美主義.即便是小事也是如此.
8. broaden my horizons. 擴展我的視野.
9. I do need more self-confidence to see a thing through to the finish. 我的確需要更多自信心來完成一件事.
10. I want to keep on learning new things to increase my ability. 我要不斷學習新東西增進我的能力
I am Louis Chen. I come from Taiwan, the Republic of China, and I am a salary man at Panasonic.
My favorite pastime is listening to music,especially classic music.
I am majoring in computer technology.
I am so glad I could be with you. I hope everybody has a good time. Thank you.
[Key word]
1. pastime 消遣
Good afternoon. My name is Louis Chen. My family consists of my wife, son and myself. I am 43 years old. At present I am working at Panasonic, in charge of project manager.
My hobbies are reading books and traveling, which I find very interesting. I can drive a car and also enjoy playing a electric piano. Since I am the eldest child in my family, I am quite independent and now I can support myself. I deeply believe that I can succeed in the future.
[Key word]
1. consist of 組成
2. in charge of 負責
3. electric piano 電子琴
4. eldest child 長子
5. independent 獨立
6. at present 目前
[words]
1. curious 好奇的
2. appreciate 欣賞
3. in particular 尤其是
4. Good afternoon, fellow friends. 午安,朋友們.
5. Having been deeply influenced by my family. 我深受家庭影響.
6. I love cleanliness very much. 我非常愛乾淨.
7. I am the kind of person who is easily moved and somewhat of a perfectionist, even in small things. 我是個易受感動的人,而且有點完美主義.即便是小事也是如此.
8. broaden my horizons. 擴展我的視野.
9. I do need more self-confidence to see a thing through to the finish. 我的確需要更多自信心來完成一件事.
10. I want to keep on learning new things to increase my ability. 我要不斷學習新東西增進我的能力
2014年7月24日 星期四
讀書心得之快速學會英文簡報之問答時間讀後感
轉述觀眾的問題
面對Q&A,每當聽眾提問,最好能重新整理再敘述一次,方便自己回答,也能讓其他人再聽清楚.
[常用句子]
Mr. Jacobs asked if any other companies are using the enviromental angle.
(Jacobs先生問是否有其他公司採用這樣的環保訴求)
Someone: Are any other companies using EarthSound's enviromental angle in Taiwan.
加上Someone asked if .....轉述成
Mr. Someone asked if any other companies are using the enviromental angle in Taiwan.
[替代片語]
1. Mr. Jacobs questioned if ......
2. Mr. Jacobs inquired if ......
3. Mr. Jacobs wondered if ......
4. Mr. Jacobs would like to know if ......
[常用單字]
1. question 質問,詢問
2. inquire 詢問
3. wonder 想知道,懷疑
無法回答問題時
如果無法回答時,就應該承認,不要故作姿態或是欺騙.
[常用句子]
I am afraid I don't have those figures. (我恐怕沒有這些資料)
I am afraid I don't have the answer right now.
(我恐怕無法立即給你答案)
[替代句子]
1. I am not prepared to answer that question.
2. Regrettably, I can't give you a definite answer on that. (regrettably:抱歉,遺憾的)(definite:明確,肯定的)
3. Unfortunately, I don't have that information on hand. (unfortunately:不幸的)
4. I am sorry that I can't answer your question.
[常用單字]
1. prepared 有準備的
2. regrettably 遺憾的
3. definite 確定的
4. unfortunately 很不巧的
準時結束問答時間
[常用句型]
I have to call time here,but ......(我不得不說時間到了,但是......)
I have to (表示"不得不")
call time (口語用法,表示時間到了)
例如:
I have to call time here, but another department has reserved this room for a meeting five minutes from now.
(我不得不說時間到了,另一個部門預定五分鐘後在這間會議室開會)
[替代片語]
1. I regret that we are out of time. (regret that: 因......而懊悔)
2. I am afraid that we have used up all of our time.
3. Unfortunately, we are out of time.
4. It is time to wrap things up.
[常用單字]
1. regret 遺憾
2. out of time 沒有時間了,時間到了
3. use up 用盡
4. wrap up 結束,打包
[範文]
I see that Mr. Jacobs, VP for Marketing, has a question......
That is a good question. Mr. Jacobs asked if any other companies are using EarthSound's environmental angle. I am happy to say that no one else is using this angle. Being the first company to introduce this marketing theme to Taiwanese beauty industry, EarthSound will instantly stand out as something new.
Do I see another question? Yes, Ms. Anderson.
Ms. Anderson asked for some figures on what college students spend yearly on beauty products. I am afraid I don't have those figures on hand at the moment, if you don't mind waiting until next Monday. I will be able to fax you those figures when I am back in Taiwan.
I hate to call time here, but I know that all of you have another meeting in ten minutes. I will be happy to meet any of you outside if you have further questions. Thank you once again.
[中文翻譯]
我看到行銷部副總Jacobs先生有疑問......
Jacobs先生提到,是否在台灣有其他公司採用天籟的環境保護訴求, 這是個好問題. 我很高興的告訴大家, 目前還沒有人使用, 由於 貴公司是第一個將環保這項行銷訴求引進台灣美容用品界的業者,因此能立即以觀念新穎而異軍突起.
我還看見另外有一個問題, 是的 ......, Anderson小姐.
Anderson小姐想知道大學學生每年花費在美容用品上的數字統計. 很抱歉,此刻我手邊沒有這些資料. 如果你不介意等到下周一,我一回到台灣就傳真給你.
我實在很不願意說時間已經到了, 但我知道十分鐘後各位還有另一個會要開. 如果哪一位還有其他問題,我很樂意在外面為你解答,再次感謝各位!
[Key words and phrases]
1. VP for marketing 行銷部副總 ( VP = Vice President)
2. be happy to 樂意(去做......)
3. marketing theme 行銷訴求, theme: 主題
4. instantly 立即,馬上
5. at the moment 此刻
6. mind 介意
7. fax 傳真
8. once again 再次
面對Q&A,每當聽眾提問,最好能重新整理再敘述一次,方便自己回答,也能讓其他人再聽清楚.
[常用句子]
Mr. Jacobs asked if any other companies are using the enviromental angle.
(Jacobs先生問是否有其他公司採用這樣的環保訴求)
Someone: Are any other companies using EarthSound's enviromental angle in Taiwan.
加上Someone asked if .....轉述成
Mr. Someone asked if any other companies are using the enviromental angle in Taiwan.
[替代片語]
1. Mr. Jacobs questioned if ......
2. Mr. Jacobs inquired if ......
3. Mr. Jacobs wondered if ......
4. Mr. Jacobs would like to know if ......
[常用單字]
1. question 質問,詢問
2. inquire 詢問
3. wonder 想知道,懷疑
無法回答問題時
如果無法回答時,就應該承認,不要故作姿態或是欺騙.
[常用句子]
I am afraid I don't have those figures. (我恐怕沒有這些資料)
I am afraid I don't have the answer right now.
(我恐怕無法立即給你答案)
[替代句子]
1. I am not prepared to answer that question.
2. Regrettably, I can't give you a definite answer on that. (regrettably:抱歉,遺憾的)(definite:明確,肯定的)
3. Unfortunately, I don't have that information on hand. (unfortunately:不幸的)
4. I am sorry that I can't answer your question.
[常用單字]
1. prepared 有準備的
2. regrettably 遺憾的
3. definite 確定的
4. unfortunately 很不巧的
準時結束問答時間
[常用句型]
I have to call time here,but ......(我不得不說時間到了,但是......)
I have to (表示"不得不")
call time (口語用法,表示時間到了)
例如:
I have to call time here, but another department has reserved this room for a meeting five minutes from now.
(我不得不說時間到了,另一個部門預定五分鐘後在這間會議室開會)
[替代片語]
1. I regret that we are out of time. (regret that: 因......而懊悔)
2. I am afraid that we have used up all of our time.
3. Unfortunately, we are out of time.
4. It is time to wrap things up.
[常用單字]
1. regret 遺憾
2. out of time 沒有時間了,時間到了
3. use up 用盡
4. wrap up 結束,打包
[範文]
I see that Mr. Jacobs, VP for Marketing, has a question......
That is a good question. Mr. Jacobs asked if any other companies are using EarthSound's environmental angle. I am happy to say that no one else is using this angle. Being the first company to introduce this marketing theme to Taiwanese beauty industry, EarthSound will instantly stand out as something new.
Do I see another question? Yes, Ms. Anderson.
Ms. Anderson asked for some figures on what college students spend yearly on beauty products. I am afraid I don't have those figures on hand at the moment, if you don't mind waiting until next Monday. I will be able to fax you those figures when I am back in Taiwan.
I hate to call time here, but I know that all of you have another meeting in ten minutes. I will be happy to meet any of you outside if you have further questions. Thank you once again.
[中文翻譯]
我看到行銷部副總Jacobs先生有疑問......
Jacobs先生提到,是否在台灣有其他公司採用天籟的環境保護訴求, 這是個好問題. 我很高興的告訴大家, 目前還沒有人使用, 由於 貴公司是第一個將環保這項行銷訴求引進台灣美容用品界的業者,因此能立即以觀念新穎而異軍突起.
我還看見另外有一個問題, 是的 ......, Anderson小姐.
Anderson小姐想知道大學學生每年花費在美容用品上的數字統計. 很抱歉,此刻我手邊沒有這些資料. 如果你不介意等到下周一,我一回到台灣就傳真給你.
我實在很不願意說時間已經到了, 但我知道十分鐘後各位還有另一個會要開. 如果哪一位還有其他問題,我很樂意在外面為你解答,再次感謝各位!
[Key words and phrases]
1. VP for marketing 行銷部副總 ( VP = Vice President)
2. be happy to 樂意(去做......)
3. marketing theme 行銷訴求, theme: 主題
4. instantly 立即,馬上
5. at the moment 此刻
6. mind 介意
7. fax 傳真
8. once again 再次
2014年7月23日 星期三
讀書心得之快速學會英文簡報之總結簡報讀後感
總結之時要簡要的重述此次簡報的重點,加深聽眾的印象,訣竅在清楚易懂!
[常用句型]
To sum up then (總而言之,......) then為口語,無意義,如中文的那麼,就.
例如: To sum up then, we must cut production costs, increase the R&D(Research & Development) budget, and expand new markets.
(總而言之,我們必須刪減生產成本,增加研發預算,並開拓新市場)
[替代片語]
1. To summarize the main points ......
2. Let me sum up ......
3. To recap the chief point
4. To conclude ......
[常用單字]
1. summarize 簡而言之
2. recap 摘要,為"recapitulate"的簡寫
3. chief 主要的
4. conclude 下結論
結論的功用是
1. 正式結束一場簡報
2. 再度打動聽眾情緒
[常用句型]
I would like to conclude with ...... (我想以 ......做結論)
例如: I would like to conclude with some customers's comments on our products.
(我以顧客對本公司產品的意見做為總結)
[替代片語]
1. Finally, I would like to wrap up with
2. Allow me to conclude this presentation with ......
3. I am going to bring this to a close with ......
4. I would like to finish with ......
[常用單字]
1. Allow me to (請讓我......)
2. bring something to a close (結束某事)
3. wrap up (完結, "wrap" 包的意思)
4. remind (提醒, 提示)
5. finish (以......結束)
在簡報結束之前,應當感謝聽眾,如果情況允許,有Q&A時間,也可詢問聽眾是否有疑問.
[常用句子]
Thank you for your time and attention. Are there any questions?
(謝謝你抽空參與,有甚麼問題嗎?)
[替代句子]
1. I appreciate the opportunity to speak to you. I invite you to ask some questions.
2. Thank you for having me here today. I am sure some of you have questions.
3. Thanks for being here today. Any questions?
4. It is been a pleasure speaking with you. At this time, I would be happy to answer your questions.
[常用單字]
1. appreciate 感謝
2. opportunity 機會
3. invite 對......表示歡迎
4. pleasure 值得高興之事
[範文]
Coax the consumers of Taiwan into recognizing this image and you will have them lining up to bye EarthSound's products. And, gentleman, Jackson & Wang has a long and successful track record when it comes to coaxing the people of Taiwan.
To sum up then, we feel that the Taiwan market is ready for EarthSound's unique line of products.
Furthermore, we believe that EarthSound can win profits in a short time and build a customer base for the future at the same time. Achieving these goals will require a two-step marketing campaign. The first step, aimed at adults, will be a traditional campaign focusing on high class and sophisticated style. The second step will be aimed at teenagers and young adults. For this group, we will gradually build EarthSound's image as healthy alternative.
I would like to conclude with a simple reminder. When you started this company on a shoestring, skeptics claimed that you wouldn't find a market. You have proved them wrong in the states, and you will prove them wrong in Taiwan! Thank you for your time and attention. Are there any questions?
[翻譯]
引導台灣消費者認同這個形象,他們就會排隊來買天籟的產品.各位,在引導台灣民眾購買產品方面,Jackson和Wang有非常豐富的成功經驗.
總體而論,我們認為天籟公司獨特的產品線進入台灣市場的時機已經來到.而且我們深信天籟公司除了能在短期賺取利潤外,同時能建立未來的顧客群.要達到這些目標,需要兩階段的行銷活動.第一階段是以成年人為目標的傳統行銷活動.第二階段則以青少年和青年人為目標,針對這層消費群,我們要逐步為天籟塑造一種健康的選擇的形象.
最後,我想簡單提醒大家一件事,做為今天的結論.當 貴公司以小資本創業的時候,有人帶著懷疑的眼光說你們找不到市場.而今你們在美國當地已經證明當初那些人錯了,今後你們也會在台灣證明他們是錯的.非常感謝各位抽空參加,有沒有任何問題?
[Key words and phrases]
1. coax (耐心地)哄騙;誘使
coax someone into/out of V-ing
2. unique 獨一無二的
3. line of products 產品線
4. at the same time 同時
5. achieve 成功,達成目標
6. require 需求
7. two-step 兩階段
8. traditional傳統的
9. build one's image 建立......的形象
10. skeptic 不相信的人, 懷疑論者
[常用句型]
To sum up then (總而言之,......) then為口語,無意義,如中文的那麼,就.
例如: To sum up then, we must cut production costs, increase the R&D(Research & Development) budget, and expand new markets.
(總而言之,我們必須刪減生產成本,增加研發預算,並開拓新市場)
[替代片語]
1. To summarize the main points ......
2. Let me sum up ......
3. To recap the chief point
4. To conclude ......
[常用單字]
1. summarize 簡而言之
2. recap 摘要,為"recapitulate"的簡寫
3. chief 主要的
4. conclude 下結論
結論的功用是
1. 正式結束一場簡報
2. 再度打動聽眾情緒
[常用句型]
I would like to conclude with ...... (我想以 ......做結論)
例如: I would like to conclude with some customers's comments on our products.
(我以顧客對本公司產品的意見做為總結)
[替代片語]
1. Finally, I would like to wrap up with
2. Allow me to conclude this presentation with ......
3. I am going to bring this to a close with ......
4. I would like to finish with ......
[常用單字]
1. Allow me to (請讓我......)
2. bring something to a close (結束某事)
3. wrap up (完結, "wrap" 包的意思)
4. remind (提醒, 提示)
5. finish (以......結束)
在簡報結束之前,應當感謝聽眾,如果情況允許,有Q&A時間,也可詢問聽眾是否有疑問.
[常用句子]
Thank you for your time and attention. Are there any questions?
(謝謝你抽空參與,有甚麼問題嗎?)
[替代句子]
1. I appreciate the opportunity to speak to you. I invite you to ask some questions.
2. Thank you for having me here today. I am sure some of you have questions.
3. Thanks for being here today. Any questions?
4. It is been a pleasure speaking with you. At this time, I would be happy to answer your questions.
[常用單字]
1. appreciate 感謝
2. opportunity 機會
3. invite 對......表示歡迎
4. pleasure 值得高興之事
[範文]
Coax the consumers of Taiwan into recognizing this image and you will have them lining up to bye EarthSound's products. And, gentleman, Jackson & Wang has a long and successful track record when it comes to coaxing the people of Taiwan.
To sum up then, we feel that the Taiwan market is ready for EarthSound's unique line of products.
Furthermore, we believe that EarthSound can win profits in a short time and build a customer base for the future at the same time. Achieving these goals will require a two-step marketing campaign. The first step, aimed at adults, will be a traditional campaign focusing on high class and sophisticated style. The second step will be aimed at teenagers and young adults. For this group, we will gradually build EarthSound's image as healthy alternative.
I would like to conclude with a simple reminder. When you started this company on a shoestring, skeptics claimed that you wouldn't find a market. You have proved them wrong in the states, and you will prove them wrong in Taiwan! Thank you for your time and attention. Are there any questions?
[翻譯]
引導台灣消費者認同這個形象,他們就會排隊來買天籟的產品.各位,在引導台灣民眾購買產品方面,Jackson和Wang有非常豐富的成功經驗.
總體而論,我們認為天籟公司獨特的產品線進入台灣市場的時機已經來到.而且我們深信天籟公司除了能在短期賺取利潤外,同時能建立未來的顧客群.要達到這些目標,需要兩階段的行銷活動.第一階段是以成年人為目標的傳統行銷活動.第二階段則以青少年和青年人為目標,針對這層消費群,我們要逐步為天籟塑造一種健康的選擇的形象.
最後,我想簡單提醒大家一件事,做為今天的結論.當 貴公司以小資本創業的時候,有人帶著懷疑的眼光說你們找不到市場.而今你們在美國當地已經證明當初那些人錯了,今後你們也會在台灣證明他們是錯的.非常感謝各位抽空參加,有沒有任何問題?
[Key words and phrases]
1. coax (耐心地)哄騙;誘使
coax someone into/out of V-ing
2. unique 獨一無二的
3. line of products 產品線
4. at the same time 同時
5. achieve 成功,達成目標
6. require 需求
7. two-step 兩階段
8. traditional傳統的
9. build one's image 建立......的形象
10. skeptic 不相信的人, 懷疑論者
2014年7月22日 星期二
讀書心得之快速學會英文簡報之開場白讀後感
1. 開場白, 使用PIP
Purpose(目的)
Importance(重要性)
Preview(預覽)
例如:
目的: 我今天的目的是向你們推出如何克服演講緊張的可行性主張.
重要性: 下周你們要向上司演講.
預覽: 在我們的會議中,我們將討論如何計劃,準備以及進行一場成功演講的步驟.
[說明簡報目的之常用句型]
I am here today to ...... (我今天來是......)
"to"後面接原形動詞,當不定動詞用時,表示目的.
例如: I am here today to teach you how to give presentations in English.
(我今天要教各位如何用英語做簡報. )
[替代片語]
1. My purpose today is to ......
2. My goal for this meeting is to ......
3. The aim of this presentation is to ......
4. The reason why I am here today is to ......
[常用單字]
1. purpose , 目的
2. goal , 目標
3. aim , 目的
4. reason , 理由
[內容概要簡介之常用句型]
I will start with ...... Next ...... Finally ...... (一開始是......接下來是......最後是......)
例如: I will start with a short history of our company. Next, I will explain how we designed our product.
Finally, I will bring out our demonstration model so you can all have a look.
(我先要簡介本公司的歷史,接著要解釋產品的設計方式,最後我會讓大家看看展示的機型)
[替代片語]
1. First ...... Second ...... Third ......(and last......)
2. To begin with ......Moving right along ...... To close ......
3. I will open with ...... Then I will ...... And I will wrap up with ......
4. Step one is to ...... After that we will ...... And our final step is to ......
[常用單字]
1. start 開始
2. next 下一個
3. finally 最後
4. third 第三
5. moving right along 接下去
6. step 步,階段
7. wrap up 總結
[進入正題之常用句型]
I would like to introduce ...... (我想介紹一下......)
例如: Now that you know why I am here and what I hope to do, I would like to introduce the first topic-the danger of gambling in the stock market.
(既然各位都已經知道我在此的目的以及我要做的事,那我現在就介紹第一個主題-炒股票的危險)
[替代片語]
1. Now I will go over ......
2. Now I will review ......
3. I am going to consider ......
4. It is time to discuss ......
[常用單字]
1. review 再看
2. consider 顧及,思考
3. discuss 討論
[Key words and phrases]
1. project manager 專案經理
2. present 介紹,說明, presentation 簡報
3. marketing plan 行銷計畫, marketing 行銷
4. research 研究
5. profit 利潤
6. facts and figures 實際情況與資料
7. health & beauty product 健康美容產品
8. standard type 典型
9. advertising 廣告
10. recommendation 建議
11. booklet 小冊子
12. have a tight schedule 很忙, 沒有空餘時間 tight 緊的
13. current state 目前的狀況
[範文]
Good afternoon and thank you for coming today.
My name is Daphne Fu, and I am the Project Manager in Taiwan for Jackson & Wang. I am here today to present our firm's marketing plan, which is designed to introduce EarthSound's products to Taiwan market. Our research shows that there are big profits waiting in Taiwan, so we are excited about the opportunities we see for EarthSound. I hope that some of our excitement will pass on all of you.
I will start with a few facts and figures about the health and beauty market in Taiwan. Next, I will go over the standard types of advertising that have been successful for these products in Taiwan. Finally, I will analyze current opportunities and give a few recommendations. A booklet of the marketing plan will be handed out after the presentation, and it will give you all the details.
Because we all have tight schedules, I would like to introduce the first point - the current state of Taiwanses health and beauty market......
[中文翻譯]
午安,感謝大家今天光臨.我是Jackson & Wang公司台灣專案經理Daphne傅. 今天在此向各位說明本公司針對 貴公司將產品打入台灣市場所擬定的行銷企畫.據我們調查,台灣市場潛藏豐厚的利潤,因此對天籟的未來機會,我們感到興奮.希望能把這種感覺傳達給在座各位.
首先我會報告台灣健康美容用品市場的實際情況與資料,然後再說明此類產品的一些典型成功廣告案例,最後我會分析目前的機會並提出幾點建議.簡報之後,我將發給各位一本關於這份行銷企劃的小冊子,裡面內容寫得非常詳細.
我知道各位都很忙,我想馬上就開始介紹今天簡報的第一項主題 - 台灣健康美容用品市場的現況......
[Key words and phrases]
1. project manager 專案經理
2. present 介紹,說明
3. marketing plan 行銷計畫
4. research 研究,調查
5. profit 利潤
6. facts and figures 實際情況與圖表資料
7. health and beauty product 健康美容產品
8. standard type 典型,標準類型
9. advertising 廣告
10. recommendation 建議,推薦
11. booklet 小冊子
12. have a tight schedule 很忙,沒有空閒
13. current state 目前的現況
Purpose(目的)
Importance(重要性)
Preview(預覽)
例如:
目的: 我今天的目的是向你們推出如何克服演講緊張的可行性主張.
重要性: 下周你們要向上司演講.
預覽: 在我們的會議中,我們將討論如何計劃,準備以及進行一場成功演講的步驟.
[說明簡報目的之常用句型]
I am here today to ...... (我今天來是......)
"to"後面接原形動詞,當不定動詞用時,表示目的.
例如: I am here today to teach you how to give presentations in English.
(我今天要教各位如何用英語做簡報. )
[替代片語]
1. My purpose today is to ......
2. My goal for this meeting is to ......
3. The aim of this presentation is to ......
4. The reason why I am here today is to ......
[常用單字]
1. purpose , 目的
2. goal , 目標
3. aim , 目的
4. reason , 理由
[內容概要簡介之常用句型]
I will start with ...... Next ...... Finally ...... (一開始是......接下來是......最後是......)
例如: I will start with a short history of our company. Next, I will explain how we designed our product.
Finally, I will bring out our demonstration model so you can all have a look.
(我先要簡介本公司的歷史,接著要解釋產品的設計方式,最後我會讓大家看看展示的機型)
[替代片語]
1. First ...... Second ...... Third ......(and last......)
2. To begin with ......Moving right along ...... To close ......
3. I will open with ...... Then I will ...... And I will wrap up with ......
4. Step one is to ...... After that we will ...... And our final step is to ......
[常用單字]
1. start 開始
2. next 下一個
3. finally 最後
4. third 第三
5. moving right along 接下去
6. step 步,階段
7. wrap up 總結
[進入正題之常用句型]
I would like to introduce ...... (我想介紹一下......)
例如: Now that you know why I am here and what I hope to do, I would like to introduce the first topic-the danger of gambling in the stock market.
(既然各位都已經知道我在此的目的以及我要做的事,那我現在就介紹第一個主題-炒股票的危險)
[替代片語]
1. Now I will go over ......
2. Now I will review ......
3. I am going to consider ......
4. It is time to discuss ......
[常用單字]
1. review 再看
2. consider 顧及,思考
3. discuss 討論
[Key words and phrases]
1. project manager 專案經理
2. present 介紹,說明, presentation 簡報
3. marketing plan 行銷計畫, marketing 行銷
4. research 研究
5. profit 利潤
6. facts and figures 實際情況與資料
7. health & beauty product 健康美容產品
8. standard type 典型
9. advertising 廣告
10. recommendation 建議
11. booklet 小冊子
12. have a tight schedule 很忙, 沒有空餘時間 tight 緊的
13. current state 目前的狀況
[範文]
Good afternoon and thank you for coming today.
My name is Daphne Fu, and I am the Project Manager in Taiwan for Jackson & Wang. I am here today to present our firm's marketing plan, which is designed to introduce EarthSound's products to Taiwan market. Our research shows that there are big profits waiting in Taiwan, so we are excited about the opportunities we see for EarthSound. I hope that some of our excitement will pass on all of you.
I will start with a few facts and figures about the health and beauty market in Taiwan. Next, I will go over the standard types of advertising that have been successful for these products in Taiwan. Finally, I will analyze current opportunities and give a few recommendations. A booklet of the marketing plan will be handed out after the presentation, and it will give you all the details.
Because we all have tight schedules, I would like to introduce the first point - the current state of Taiwanses health and beauty market......
[中文翻譯]
午安,感謝大家今天光臨.我是Jackson & Wang公司台灣專案經理Daphne傅. 今天在此向各位說明本公司針對 貴公司將產品打入台灣市場所擬定的行銷企畫.據我們調查,台灣市場潛藏豐厚的利潤,因此對天籟的未來機會,我們感到興奮.希望能把這種感覺傳達給在座各位.
首先我會報告台灣健康美容用品市場的實際情況與資料,然後再說明此類產品的一些典型成功廣告案例,最後我會分析目前的機會並提出幾點建議.簡報之後,我將發給各位一本關於這份行銷企劃的小冊子,裡面內容寫得非常詳細.
我知道各位都很忙,我想馬上就開始介紹今天簡報的第一項主題 - 台灣健康美容用品市場的現況......
[Key words and phrases]
1. project manager 專案經理
2. present 介紹,說明
3. marketing plan 行銷計畫
4. research 研究,調查
5. profit 利潤
6. facts and figures 實際情況與圖表資料
7. health and beauty product 健康美容產品
8. standard type 典型,標準類型
9. advertising 廣告
10. recommendation 建議,推薦
11. booklet 小冊子
12. have a tight schedule 很忙,沒有空閒
13. current state 目前的現況
2014年6月10日 星期二
英語單字之醫療相關軟體規格篇
1. idle, 閒置的
2. autonomously, 獨立自主地
3. bG, blood Glucose, 血糖
4. preliminary, 初步的
5. reachable, 可達到的
6. PHDC
個人醫療裝置(Personal Healthcare Device Class)
MTP模式是微軟制訂的媒體傳輸協議（Media Transfer Protocol)，透過Windows Media Player 10以上可以輕鬆管理影音檔案。Android 4.1開始使用這種方式來取代USB碟模式，基本上也不要擔心，因為兩者使用上幾乎沒有差別，同樣可以透過USB線來互傳檔案。 那何必改MTP模式呢？好處就是你可以同時在手機跟PC上存取手機上的檔案，記得以前手機接上PC後(變成USB碟)手機就不能執行某些APP了(還能接電話啦！)，尤其是一些APP安裝在SD卡上的話。而且當手機脫離PC之後還要等一會兒，讓手機重新掃過內部儲存空間或室外插SD記憶卡之後才能正常運作.
9. scenarios 劇本
10. Uncertainty n.
1. 不確定;不確信;易變;不可靠
2. 不確定的事物;難以預料的事物
11. Acceptance 可接受
12. criteria 標準,要求
13. demolition 破壞,毀壞
14. as long as 只要
15. separate 分割
16. feasibly 可行的
17. occur 發生
18. assess評價
19. whether 是否
20. partial 部分的
21. entire 全部
22. establishment 建立(名詞)
23. repetition 重複,重做
24. previously 先前的
2. autonomously, 獨立自主地
3. bG, blood Glucose, 血糖
4. preliminary, 初步的
5. reachable, 可達到的
6. PHDC
個人醫療裝置(Personal Healthcare Device Class)
意法半導體（ST）擴大並量產針對節能應用的STM32L超低功耗ARM Cortex™-M3微控制器系列 -- 全亞文化 Asia-info ua Health Alliance） 認證產品。預計于2011年第一季末完成全部認證手續。USB介面在醫療領域的成功應用將有助於個人醫療裝置（Personal Healthcare Device Class，PHDC）的USB專用規範的標準化和開發。 這個新介面規範將使運動手錶、血壓監控器、溫度計、體重秤、血糖儀等
7. MTP MTP模式是微軟制訂的媒體傳輸協議（Media Transfer Protocol)，透過Windows Media Player 10以上可以輕鬆管理影音檔案。Android 4.1開始使用這種方式來取代USB碟模式，基本上也不要擔心，因為兩者使用上幾乎沒有差別，同樣可以透過USB線來互傳檔案。 那何必改MTP模式呢？好處就是你可以同時在手機跟PC上存取手機上的檔案，記得以前手機接上PC後(變成USB碟)手機就不能執行某些APP了(還能接電話啦！)，尤其是一些APP安裝在SD卡上的話。而且當手機脫離PC之後還要等一會兒，讓手機重新掃過內部儲存空間或室外插SD記憶卡之後才能正常運作.
8. SWSD, SoftWare Specification Document9. UISD, User Interface Specification Document10. ER, Embeded Reports Specification11. BLE comm, BLE communication Specification12. RPC USB, Continua/RPC Specification 13. BC, Bolus Calculator Specification14. ME, 3PMM Interface Specification 15. BLE, Bluetooth Low Energy16. FC, Final Candidate17. aim 目標，目的[C][（+of）]18. eliminate 消除19. dry run 試運行
9. scenarios 劇本
1. 不確定;不確信;易變;不可靠
2. 不確定的事物;難以預料的事物
11. Acceptance 可接受
12. criteria 標準,要求
13. demolition 破壞,毀壞
14. as long as 只要
15. separate 分割
16. feasibly 可行的
17. occur 發生
18. assess評價
19. whether 是否
20. partial 部分的
21. entire 全部
22. establishment 建立(名詞)
23. repetition 重複,重做
24. previously 先前的
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