1. 開場白, 使用PIP
Purpose(目的)
Importance(重要性)
Preview(預覽)
例如:
目的: 我今天的目的是向你們推出如何克服演講緊張的可行性主張.
重要性: 下周你們要向上司演講.
預覽: 在我們的會議中,我們將討論如何計劃,準備以及進行一場成功演講的步驟.
[說明簡報目的之常用句型]
I am here today to ...... (我今天來是......)
"to"後面接原形動詞,當不定動詞用時,表示目的.
例如: I am here today to teach you how to give presentations in English.
(我今天要教各位如何用英語做簡報. )
[替代片語]
1. My purpose today is to ......
2. My goal for this meeting is to ......
3. The aim of this presentation is to ......
4. The reason why I am here today is to ......
[常用單字]
1. purpose , 目的
2. goal , 目標
3. aim , 目的
4. reason , 理由
[內容概要簡介之常用句型]
I will start with ...... Next ...... Finally ...... (一開始是......接下來是......最後是......)
例如: I will start with a short history of our company. Next, I will explain how we designed our product.
Finally, I will bring out our demonstration model so you can all have a look.
(我先要簡介本公司的歷史,接著要解釋產品的設計方式,最後我會讓大家看看展示的機型)
[替代片語]
1. First ...... Second ...... Third ......(and last......)
2. To begin with ......Moving right along ...... To close ......
3. I will open with ...... Then I will ...... And I will wrap up with ......
4. Step one is to ...... After that we will ...... And our final step is to ......
[常用單字]
1. start 開始
2. next 下一個
3. finally 最後
4. third 第三
5. moving right along 接下去
6. step 步,階段
7. wrap up 總結
[進入正題之常用句型]
I would like to introduce ...... (我想介紹一下......)
例如: Now that you know why I am here and what I hope to do, I would like to introduce the first topic-the danger of gambling in the stock market.
(既然各位都已經知道我在此的目的以及我要做的事,那我現在就介紹第一個主題-炒股票的危險)
[替代片語]
1. Now I will go over ......
2. Now I will review ......
3. I am going to consider ......
4. It is time to discuss ......
[常用單字]
1. review 再看
2. consider 顧及,思考
3. discuss 討論
[Key words and phrases]
1. project manager 專案經理
2. present 介紹,說明, presentation 簡報
3. marketing plan 行銷計畫, marketing 行銷
4. research 研究
5. profit 利潤
6. facts and figures 實際情況與資料
7. health & beauty product 健康美容產品
8. standard type 典型
9. advertising 廣告
10. recommendation 建議
11. booklet 小冊子
12. have a tight schedule 很忙, 沒有空餘時間 tight 緊的
13. current state 目前的狀況
[範文]
Good afternoon and thank you for coming today.
My name is Daphne Fu, and I am the Project Manager in Taiwan for Jackson & Wang. I am here today to present our firm's marketing plan, which is designed to introduce EarthSound's products to Taiwan market. Our research shows that there are big profits waiting in Taiwan, so we are excited about the opportunities we see for EarthSound. I hope that some of our excitement will pass on all of you.
I will start with a few facts and figures about the health and beauty market in Taiwan. Next, I will go over the standard types of advertising that have been successful for these products in Taiwan. Finally, I will analyze current opportunities and give a few recommendations. A booklet of the marketing plan will be handed out after the presentation, and it will give you all the details.
Because we all have tight schedules, I would like to introduce the first point - the current state of Taiwanses health and beauty market......
[中文翻譯]
午安,感謝大家今天光臨.我是Jackson & Wang公司台灣專案經理Daphne傅. 今天在此向各位說明本公司針對 貴公司將產品打入台灣市場所擬定的行銷企畫.據我們調查,台灣市場潛藏豐厚的利潤,因此對天籟的未來機會,我們感到興奮.希望能把這種感覺傳達給在座各位.
首先我會報告台灣健康美容用品市場的實際情況與資料,然後再說明此類產品的一些典型成功廣告案例,最後我會分析目前的機會並提出幾點建議.簡報之後,我將發給各位一本關於這份行銷企劃的小冊子,裡面內容寫得非常詳細.
我知道各位都很忙,我想馬上就開始介紹今天簡報的第一項主題 - 台灣健康美容用品市場的現況......
[Key words and phrases]
1. project manager 專案經理
2. present 介紹,說明
3. marketing plan 行銷計畫
4. research 研究,調查
5. profit 利潤
6. facts and figures 實際情況與圖表資料
7. health and beauty product 健康美容產品
8. standard type 典型,標準類型
9. advertising 廣告
10. recommendation 建議,推薦
11. booklet 小冊子
12. have a tight schedule 很忙,沒有空閒
13. current state 目前的現況
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